My Skills
and History

• Content Creation : Create and curate engaging and relevant digital content, including social media updates, videos, infographics, and more.
  
  
• Social Media Management : Manage the company's social media
  profiles, including posting content, responding to comments and
  messages, and tracking social media analytics. Implement strategies to
  grow the company's online presence and engage with the target
  audience.
  
  
• Digital Advertising : Develop and manage digital advertising campaigns, including pay-per-click (PPC) advertising, display ads, and social media
  ads. Optimize ad spends to achieve the best ROI.
  
  
• Website Management : Oversee the company's website to ensure it is
  up-to-date, user-friendly, and reflects the organization's branding.
  
  
• Digital Strategy Development : Develop and execute a comprehensive
  digital communication strategy aligned with the company's overall goals and objectives.
  
  
• Analytics and Reporting : Use digital analytics tools to track and analyze the performance of digital communication efforts. Provide regular reports and insights to inform decision-making and improve strategies.
  
  
• Budget Management : Develop and manage budgets for digital
  communication initiatives, ensuring efficient allocation of resources.
  
  
• Vendor and Agency Management : If necessary, work with external
  digital agencies or vendors to execute specific digital communication
  tasks or campaigns.

I have been part of key vertical which generates the majority of the revenue.

•  Act as the single point of contact for clients for digital
  management matters.
  
  
• Suggest, design, and implement digital projects to increase
  customer ROI
  
  
• Build strong, long-term client relationships and maintain frequent
  contact.
  
  
• Handling accounts like Jain University NICMAR Business School, University 18, MPGI, Cosmos Creative Academy Mumbai, Arena
  Animation, etc.
  
  
• Present social media strategies, report on web performance metrics, and analyze digital campaign success.
  
  
• Travel across the country for client meetings, reviews, and renewals.

• Conduct social media audits to ensure best practices are being used
  
  
• Direct and execute all aspects of paid marketing efforts including
  implementation, monitoring, optimization, analysis and reporting.
  
  
• Interact with Artists / clients to understand the brief, discuss solutions
  and to regularly update them on the progress of various activities.
  
  
• Ensure greater efficiency and effectiveness across all digital channels
  (display, social, video/OTT, mobile, affiliate, etc.) and generate ROI.
  
  
• Launching and optimizing pay-per-click (PPC) campaigns for a range
  of clients.
  
  
• Drive search engine optimization in order to increase the website
  traffic andimprove page rank month on month.
  
  
• Maintaining daily / weekly / monthly reporting using Google Analytics
  and other tools for global social and global external and internal
  communications.
  
  
• Examine and assess the performance of the online campaigns &
  related data to classify and optimize different areas in order to
  increase the online marketing performance.
  
  
• Evaluate digital marketing strategies and success ratio of competitors
  or making Digital Marketing plans to overtake them.
  
  
• Direct online and offline campaigns and activities that might be
  required as per the Account Strategy.
  
  
• Worked closely with agencies Like BCG, Perfect Relations, TCC, EG
  Logics, Webcontxt for Websites Management, Digital Media, Website
  Design, PR Agencies.